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    PRIME Here’s why Kenyan creatives struggle to earn on Facebook, Instagram

    While monetisation tools are now available, local audience size and engagement — the real drivers of digital income — remain limited.

    20 hours ago - 3 min read

    1. May 20 - 8 min read

      PRIME How French opened doors for our careers

      A new crop of young Kenyans is using French as a tool to unlock career advancement, cultural exchange, and global connections.

    2. May 13 - 4 min read

      PRIME Theology evolves from vocation to viable career path for Kenyans

      Theology is no longer viewed solely as a route to the pulpit. Instead, it is emerging as a foundation course for careers in boardrooms, classrooms, and community activism.

    3. May 06 - 8 min read

      PRIME Is LinkedIn still living to the hype for Kenyan jobseekers?

      LinkedIn has long been seen as the essential professional passport, with a strong profile, headline, and key connections unlocking career opportunities.

    4. Apr 29 - 12 min read

      PRIME Meet Kenya’s unsung film, TV ‘mothers’

      To Mona, one of the biggest misconceptions about scriptwriters is that people think they care more about the story than the people behind it.

    5. Apr 29 - 5 min read

      PRIME Self-motivation: Why rewards, goal clarity and social feedback matter

      Organisations can actually cultivate self-motivation cultures by educating managers to motivate their groups to intrinsically attractive goals, hosting gamified contingent rewards, and making...

    6. Apr 22 - 8 min read

      PRIME How Sylvia Kasanga forged a dynamic multisectoral career

      'Having priorities is key. The people around me have also been crucial to my success.

    7. Apr 22 - 7 min read

      PRIME Sh50,000 wigs: Bald men spend big to regrow confidence

      Over the years demand has grown, and barbers have now started selling man hair extensions, made from human or synthetic hair.

    8. Apr 15 - 6 min read

      PRIME Meet Sanjit, the pastry chef for royalties and presidents

      Sanjit talks about how he built his career, a journey that did not rise like a soufflé overnight.

    9. Apr 08 - 7 min read

      PRIME The AI advocate steering Africa’s tech conversation

      Currently, Rose is big on encouraging girls to study science and mathematics plus joining computer-related fields.

    10. Apr 01 - 8 min read

      PRIME Friends with money: How to navigate wealth gap and still be buddies

      Friendships should be financially balanced because money always comes up.

    11. Apr 01 - 8 min read

      PRIME How Chege Mwangi became one of Kenya’s top spine doctors

      Dr Chege Mwangi, 43, is an orthopaedic and spine surgeon at the Kenai Orthopaedic and Spine Centre.

    12. Mar 18 - 6 min read

      PRIME Options for employees who stick to jobs they dislike for bill’s sake

      Some employees mix their passion with their main job, hoping that their passion will one day become their primary source of income.

    13. Mar 18 - 3 min read

      PRIME How workers in necessity-driven jobs can transform roles to rise up corporate ladder

      Managing mental and emotional strain is crucial in necessity-driven jobs.

    14. Mar 13 - 14 min read

      PRIME Rise of female lawyers as women edge out men in law schools

      Women now outnumber men at the Kenya School of Law (KSL), marking a significant milestone in gender representation in legal education and profession.

    15. Feb 26 - 5 min read

      PRIME The rise of remote husband in Kenya

      As Kenya navigates this evolving landscape, one thing is clear: the definition of masculinity and work is being rewritten—one remote.

    16. Feb 25 - 9 min read

      PRIME Toxicology: Meet Dr Mercy Maina, the poisons detective

      Dr Maina has dedicated her career to uncovering the invisible toxins we interact with every day.

    17. Feb 04 - 5 min read

      PRIME Rethinking identity beyond the job title

      In Kenya, where job insecurity is a growing concern due to layoffs and high unemployment rates, many professionals face an identity crisis when their roles change.

    18. Feb 04 - 7 min read

      PRIME From Nairobi to New York: Young Kenyan finds career path as movies designer

      As she continues with her career, Staicy’s success on Broadway proves that young Kenyans can aspire to creative and artistic careers anywhere in the world.

    19. Jan 21 - 11 min read

      PRIME How Nairobi barbers are cashing in by taking grooming to the next level with 3D haircuts

      Barber shops have embraced cutting-edge trends, with 3D haircuts emerging as the latest sensation.

    20. Jan 14 - 11 min read

      PRIME I manifest... How vision boards turn dreams to realities

      Known to her online followers as ‘The Fixer’ she leads a movement focused on empowering individuals to transform their lives through intentional planning, discipline and faith.

    21. Jan 13 - 4 min read

      PRIME Rewriting the playbook: Where the art of parenting in modern age is taught

      Parental coaching is not only transforming lives but also emerging as a viable career path, blending purpose with profit.

    22. Jan 08 - 4 min read

      PRIME Innovation: Are you stuck in an inertia default?

      Innovation involves a shift in direction, a change in perspective. An awareness of noticing what was often plain sight.

    23. Jan 07 - 6 min read

      PRIME A time to reinvent

      Workplaces also set the pace for hiring in the new year. When it rolls around, companies often set ambitious goals.

    24. Jan 07 - 5 min read

      PRIME Career hits and misses: What 2024 taught us about growth, failure and the future

      Reflecting on our 2024 wins and setbacks isn't just about looking back—it's about unlocking lessons that can catapult us to new heights.

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    Latest

    1. Economy

      PRIME KNBS, Kippra flagged for splashing over Sh300m on rent

      2 hours ago - 3 min read
    2. Real Estate

      PRIME State in Sh4bn windfall from housing levy T-bills interest

      18 hours ago - 5 min read
    3. Profiles

      PRIME ‘Now I have the package to claim my space’

      19 hours ago - 8 min read
    4. Boss Talk

      PRIME Liberty CEO on striking balance between managing risks and investment

      19 hours ago - 6 min read

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